Case study 02 / 05
Nordnacht
A brand that sells waking up somewhere else
A brand and booking site for a night-train start-up, built around the one thing a plane can't offer.
- Client
- Nordnacht, night trains from Berlin to the Baltic
- Services
- Strategy, Identity, Website
- Year
- 2026
01
The brief
Two routes, one carriage of sleepers and a booking form with nine steps. Next to a cheap flight, a twelve-hour train looked slow, and the website made it feel slower.
02
What we did
We stopped comparing the train with planes and sold the night instead: you fall asleep in Berlin and wake up by the sea. The identity borrows from old printed timetables, and the booking site takes three steps on a phone, with your cabin shown as a real floor plan.
03
What changed
Booking went from nine steps to three, and the first summer season sold out in six weeks.
The results
3
steps to book, down from nine
6 weeks
to sell out the first summer
The poster series
Printed on the studio's risograph in two inks, the way every Nova project starts.
01 · Pink & Blue
02 · Yellow & Blue
03 · Pink & Black
Nordnacht is a made-up client, like Nova Studio itself. The brief, the work and the numbers are part of a portfolio piece.